The Mkt Segments & Svcs Sr Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.
Assist to manage and grow segment portfolio through product penetration and balance build up
Perform portfolio analysis to identity risk and opportunities in the portfolio
Assist to strategize and formulate the effective business model for upgrading to Affluent segment, including customer segmentation, channel optimization, products offering expansion, communications, etc.
Work with different product / channel teams on product cross-sell strategy so as to maximize the segment revenue.
Enhance customer loyalty and stickiness through different campaigns and communication. Proactively retain customer through effective gating process.
Ensure proper flows and processes are in force for the touchpoints to deliver the sales and service pledge
University graduates with 3-5 years marketing experience in the banking industry
Proactive & flexible, and able to work under pressure
Strong analytical, communication & presentation skills
Numerical & strong logic
Proactive to drive business and adopt to dynamic environment
Good command of written and spoken English and Chinese.
Job Family Group: Product Management and Development Job Family: Market Segments and Services Time Type:
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